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AI-CENTRIC CONSULTING
FOR SOCCER CLUBS & INVESTORS

OUR VISION

At soccerology.ai, we have developed a holistic AI-centric approach to simultaneously optimize on-pitch performance and adjacent revenue streams

Our Services

1

Player 360

Coaching, fan, scouting, fitness, personality data per Player and cross-league benchmarks

2

Player capability profiler 

Capture net xG contributions per event & player and categorize them in attack vs defense 'capability categories' 

3

Contextual xG
 

Increase xG accuracy with contextual 'shot complexity data' 

4

Pitch strategy & team simulator

Determine the optimal pitch strategy & team composition to maximize win probability

5

Scouting Optimizer

Determine transfer strategy, risk profile and x-league transfer flows to optimize scouting budget & resource allocation

6

Player Net Potential 

Forecast future xG contribution and cross with personality & cultural fit to assess Player's

"potential-to-value"

7

Value creator

Assess, prioritize and execute "value creation opportunities" to increase Commercial, Media rights, Match day and Player transfer revenues

Our Services

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(1) Data construct & sources:

  • Coaching Data Sources: Wyscout, Instat, Opta, Sofascore

  • Scouting data sources: Transfermarkt, SmarterScout, Scisports, Skillcorner, Whoscored

  • Fitness & training data sources: Catapult, Second Spectrum

  • Advanced analytics: Statsbomb, Understat, FBref

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1

Player 360

  • ​Access coaching, fan, Scouting, fitness data (1) Per Player covering EU leagues, MLS, USL and NCAA

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  • League benchmarks: compare core metrics per ‘soccer position’ and per player between Tier 1/2/3 leagues and tier1/2/3 teams​

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2

Player capability profiler

  • Capture every event in every game sequence with computer vision and AI

  • Allocate 'own team' and 'opponent' xG contribution probabilities per event per player to calculate net xG contributions

  • Categorize events per player in attack vs defense 'capability categories'

  • Calculate net xG contribution per player per category to establish a "player capability profile and gaps"

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3

Contextual xG model

  • Increase xG accuracy with contextual 'shot complexity data' considering Shot location, Goal angle, body part used, type of pass received, relative position to other players, Ball height, type of attack and Technique used

4

Pitch strategy & Team Simulator

  • Simulate own and opponent's potential pitch strategies and expected team compositions

  • Leverage historical, contextual and training data to estimate expected win rate (for duels, dribbles, ...) considering the direct opponent's capability profile

  • ​Predict "direct opponent adjusted" net xG contribution per player 

  • Assess impact on expected Attack and Defense Team metrics & Win probability​​​

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X-league transfer flows

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5

Scouting Optimizer

  • Determine transfer strategy and risk profile to optimize the allocation of the scouting budget

  • Calculate risk profile and ROIC from historical transfer flows

  • Translate into expected x-league & team transfer flows to optimize the allocation of scouting resources

6

Player Net Potential

  • Forecast the future xG contribution based on a) own historical progress b) historical trends of  similar 'player personas' and c) expected cannibalization from new players

  • Establish player potential model based on forecasted xG contribution and personality & culture fit to minimize overpriced and maximize underpriced players

  • Assess net marginal impact on win probability of missing players & capabilities and duplicative players

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7

Value Creator

Assess, prioritize and execute "value creation opportunities" to increase Commercial, Media rights, Match Day and Player transfer revenues

Commercial

Value creation levers: 

  • GenAI content creation

  • DTC platforms

  • Personalized fan engagement

  • Sponsorships

  • Retail expansion

  • Non-core events (eg concerts)

Matchday

Value creation levers:

  • Stadium capacity

  • Premium seating

  • Hospitality xp

Media rights

​‘organic’ impact of improved on-pitch performances on audience reach and international appeal to capture greater share of league-distributed media revenues

Player Transfers

Value creation levers:

  • Academy infrastructure

  • Data-led scouting

  • Talent development

  • Merit-based compensation

Meet the Team

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